Whether you’re outfitting a brand-new bar or making changes to your existing one, it’s important to understand the most effective marketing tips for a bar to stay competitive. Today more than ever, bars are relying on creative and practical techniques to draw customers in and keep them returning for more.

Promotion

Ask people to help you promote your bar and events. For example, if you have a DJ playing at your bar, ask them to post about it on their social media account. If you have a rock band playing, ask them to tell their friends about your bar. You could offer to pay these people more if they can help bring in more customers.

Your branded items

There are branded matches, napkins, and other things people like to collect as souvenirs. People usually collect these things to show their friends. But, of course, they’ll also return to your bar if they have something unique they can take home.

Loyalty cards

A loyalty card is a rewards program in which customers get discounts or special promotions for repeated visits. It encourages customers to return and spend more money at your bar.

VIP clients

Try to get customers that you want to be associated with your brand. For example, if you are an upper-class wine bar, try to attract people with a lot of money or more money. Then, they will talk about it with people with a similar social status.

VIP community

Make a group of your bar’s best customers. Give them something to show that they are part of the group, like badges or emblems. That way, they can wear them and show others they are part of the group. It will help advertise your bar more than if they just told people about it themselves.

Taxi

If customers want a taxi, you can partner with a taxi company. Ask the taxi company to advertise your bar in response to an advertisement for their service. This way, the taxi company gets customers from your establishment, and you get personal recommendations from taxi drivers and customers delivered to the bar’s door.

Online presence

Make sure your bar is listed on all the different social media platforms. Then, you spread the word about your bar and let people know about your events.